Plum’s specially created micro emulsion formula helps distribute the sunscreen more evenly over your skin. Result a smooth, matte effect without white cast and stickiness. And while the SPF protects your skin from the outside, the specially blended cocktail of antioxidants help your skin fight the harmful effects of UV from within. All Plum packaging is 100% recyclable. Once you’ve used up all the goodness in your Plum bottles, send your empties to us and we’ll recycle them! Just reach out to us on our customer care contact number or email id and share your complete address and contact number to request a pick-up.